| Acronym: | Lo.W Art |
| Title: | Local Web Art |
| Priority: | 2. Natural and Cultural Resources and Risk Prevention |
| Measure: | 2.4 - Sustainable tourism |
| Description: | The main objective of this project is to create alternative sustainable touristic paths based on the promotion of local unknown art. The idea is to create a format that can be adapted to different local realities through a selection of about 30 works, represented online through high resolution images technology. The selected works will be of different nature (paintings, sculptures, documents of particular value, etc.) and will have to reveal important examples of local architecture and art in order to improve the touristic offer. The dedicated web portal will include detailed explanations (descriptions and multimedia) of the selected works in order to give the possibility to a heterogeneous audience to benefit the local artistic heritage. The project's ultimate goal is to widely develop sustainable tourism by creating a virtuous circle throughout the Adriatic area and a bridge between potential and existing tourism. |
| Partners already involved: | AlmaEuropa srl which will have marketing and coordination duties. Alma Cultura will give specialized support in the analysis of the works and in creating the touristic paths. |
| Partners searched: | Public bodies involved in tourism, museums, agencies involved in sustainable tourism and local promotion, cultural associations and private bodies. |